Irish Woman The Soul Of A Witch The Rire Of Lioness The Heart Of A Hippie The Mouth Of A Sailor Patricks Day shirt . heavenshirt Sandro’s menswear category is moving fast; not only does the in other words I will buy this brand have double-digit growth, but it also has big ambitions. “We’re always striving for just a touch of newness,” offered Ilan Chetrite, the founder and artistic director of Sandro Homme. The brand may have 200 points of sale today, but Chetrite prefers to think of the company as it was a decade ago, when he was dropping a few men’s pieces into the women’s flagship in the Marais. “I knew I wanted to cater to men the same way that the women’s brand did for women,” he said. By any measure, he has succeeded. For Spring, key pieces riff on nostalgia from less-complicated times (the Kennedy era springs to mind). Chetrite noted that inspiration might come from friends, an older brother, or photos from a family album dating to the ’50s or ’70s. Sandro’s sweet spot lands somewhere between American-style workwear and Euro retro elegance.
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