Justfriends Store Jf Crew + Snoop shirt . Plus, many of their core customers are older GenZers and younger Millennials who are in the sweet spot age demographic for getting married and attending weddings, she said.“The move into wedding wear makes sense so long as it’s not a distraction from their core business,” Stichter said.Clothing store Abercrombie & Fitch — which has undergone a major metamorphosis by shedding its overtly sexualized marketing strategy of the past to more on-trend, age-appropriate and parent-approved clothing — is continuing its evolution, by going after brides.The retailer in March launched the A&F Wedding Shop, a collection of more than 100 pieces for brides, the bridal party and wedding guests, all priced from $80 to $150.
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Justfriends Store Jf Crew + Snoop shirt . Beyond dresses, the collection includes items such as bikinis, pajamas and skirts for other events tied to the wedding.“Our customers live for the long weekend, and when we asked them about their exciting upcoming getaways, we heard so many of them speak about wedding weekends, wedding-adjacent occasions, and the all-important question of what to wear, which this collection is perfectly designed to answer,” Carey Collins Krug, chief marketing officer of Abercrombie & Fitch Co., said in a statement announcing the launch.In April, fast-fashion brand Forever 21 debuted its first bridal collection, priced from $9 to about $50. The clothing includes dresses, sleepwear, accessories, such as a wedding-ready cowboy hat with a veil affixed to it. A white strapless satin and lace midi dress from its bridal shop has a pricetag of $24.29, while another altar-ready white split-hem halter midi dress will set a bride back only $27. That’s a basement bargain compared to the average wedding dress cost last year of $2,000.
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