In 1998, Gwyneth Paltrow turned Because I Am The Boss That’s Why shirt . heads on the red carpet. When she attended the premiere of Sliding Doors dressed not in her character’s pared-back wardrobe, but rather in a lace-lined qipao made by Voyage. Suddenly, die-hard minimalists were trading in their Calvin Klein and Donna Karan for the brand’s eclectic, ethereal concoctions—often worn head to toe—with the look reaching runways like Miu Miu and Chanel, too. “Here’s how a humble home-dyed cardigan with a colorful velvet trim changed the face of fashion,” said a Vogue article from 1997, the same year Voyage set up stateside outposts at Barneys and Bergdorf Goodman.
Because I Am The Boss That’s Why shirt, hoodie, sweater, longsleeve and ladies t-shirt
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